Affirm

VSA was tasked with moving Affirm from a tactical marketing strategy to a holistic, compelling point of view. To achieve that, we created an identity, messaging, branding, advertising, and a campaign platform that could be used across multiple channels to drive differentiation in the category.

This assignment included the creation of a clear narrative as to why merchants should consider Affirm as their partner, a playbook for how this brand expression system could be carried out into future activations, and direct tie-ins to integrate this new brand system with the existing Affirm brand identity.

The core campaign idea was “Turn up the volume,” which emphasizes Affirm’s ability to increase conversions, customer love, and sales for businesses. This idea was carried out into the visual identity, key messaging, core assets, and a playbook for external and internal partners to work from.

Deliverables

• :30 and :15 broadcast spots

• Social banners and post content

• Thought leadership ebook

• B2B campaign playbook

• Email campaign executions

Responsibilities

Concept development, copywriting, strategy, creative direction

Awards

Graphis Advertising Awards - Silver (‘22)