Emerald Nuts

The Problem

Nuts are real food, but most brands are full of junk ingredients.

The Solution

Emerald changed how they coated their nuts — so people get more of the flavor they want and less junk at the bottom of the bag.​
All the flavor. None of the junk. ​

The Opportunity

Revitalize the Emerald brand, Focusing on enhanced quality, bold flavors, and a full brand refresh to reintroduce Emerald​.

The Platform

Let's leverage nonsense as a ridiculously fun metaphor for the questionable contents of other snacks and nuts. By turning it to our advantage, we'll bring attention and memorability to the Emerald brand while constantly reinforcing our distinct point of difference: delicious flavor, without all the nonsense.

Deliverables

• 1x :30 broadcast spot, 2x :15 broadcast spots

• Full site rebrand

• Revamped brand guidelines

• Paid & organic social (X, Meta, TikTok)

Responsibilities

Concept development, creative direction, script writing, social strategy & execution, production & editing oversight