Wayfair

Wayfair asked us to develop a new campaign, aimed at reminding both new and prospective customers that Wayfair provides the widest selection of storage and organization for every part of your home. While other competitors treat storage functionally, Wayfair works hard to provide solutions for every version of home out there, because there’s no place like your home and no place like Wayfair.

To communicate that personal story, we constructed the campaign around vignettes of relatable experiences with household mess and clutter. And since not all storage is meant to hide your belongings, we landed on a core message that covered everything from junk drawers to trophy case—

For the stuff you keep out, and the stuff you keep anyway. 

Deliverables

• 1x :30 broadcast spot, 4x :15 broadcast spots

• Landing page assets

• Paid social (Pinterest, Instagram)

• Organic social (Instagram, TikTok)

Responsibilities

Concept development, script development, social strategy & execution, production & editing oversight